Google Ads Agency in Dubai
DevelopPrism manages Google Search, Performance Max, Shopping-related campaigns, Display and YouTube around a defined offer and conversion goal. The work connects campaign structure, tracking, landing-page alignment and optimisation. Management starts at AED 2,500 per month, excluding media spend and VAT. Your business keeps ownership of its Google Ads and analytics accounts.
Google campaign management around the customer action
Start with the product or service, geography, language and action the campaign should produce. A quotation request, a completed purchase and a video view need different campaign decisions and measurement. Review the current account, destination pages and available creative before choosing the first tests.
For an existing account, review search terms, campaign structure and conversion settings before expanding spend. For a new account, agree the campaign plan, account access and tracking requirements before launch. Google Ads management is the Google-specific execution service; cross-channel paid-media planning addresses decisions across paid platforms.
Which Google campaign type fits the goal?
Start with Search when you want to reach people actively looking for the offer. For a store, Shopping-related work needs a suitable catalogue, Merchant Center access and accurate product information. Performance Max uses available assets and conversion information across Google’s channels. Display and YouTube need audience planning and suitable creative; choose the campaign type around the customer action you want to measure.
| Option | What to check |
|---|---|
| Search | Keywords, search intent, exclusions and a relevant destination |
| Performance Max | Conversion goal, creative assets and usable measurement |
| Shopping / retail | Product feed, prices, stock and checkout |
| Display / YouTube | Audience, placement-specific creative and destination |
Campaign choice follows the available inputs and customer action. Automation does not replace feed checks, conversion review or sales feedback. Video production, missing creative and additional campaign versions are separately scoped when outside the management package.
Shopping feeds and remarketing audiences
For online stores, Shopping work includes reviewing product titles, prices, images and availability in Merchant Center against the store. A feed connection needs the right account access and checks when the catalogue changes. Correct data and destination pages are prerequisites; feed management is not a guarantee that every product remains approved or in stock.
Remarketing can reach visitors who viewed relevant service, product or pricing pages but did not enquire or buy. Define the audience and exclusions, including existing leads where the available data supports it. Consent, audience eligibility and platform controls affect delivery; frequency controls are used where supported.
Google conversion tracking and GA4
Agree which actions count before using reported conversions to make budget decisions. A submitted form, a purchase and a phone or WhatsApp link click describe different events. A click does not prove a completed conversation or sale.
Check form validation, successful submissions and the intended destination. For ecommerce, test purchase value and transaction information so repeat events can be identified. GA4 and Google Ads settings should reflect the agreed conversion goal rather than general page activity.
Your sales team identifies spam, duplicates and poor-fit enquiries. Later-stage CRM feedback can be connected where the agreed scope, systems, permissions and consent support it. Those integrations require separate specification; offline follow-up and attribution windows limit what can be matched.
Tracking and conversion setup costs AED 1,000 one-off, waived on a six-month contract. Consent choices and the site’s privacy implementation remain part of the measurement review.
Optimisation: search terms, conversions and lead feedback
Review search terms against the services you can deliver. Add relevant exclusions, test ads against the offer and check whether geography, devices and destination pages explain the response. Review bids and budget changes alongside conversion quality, not click prices alone.
Use a defined test rather than changing targeting, creative and pages without a record. The report connects spend, the agreed conversion events, account changes and sales feedback. Increase budget only through an agreed decision; performance at a small budget does not guarantee the same outcome after expansion.
Management includes the agreed campaign structure, targeting, ad tests, search-term review, conversion review and reporting. A new campaign landing page, specialist CRM connection, filming or additional creative needs an explicit scope. Do not assume these are unlimited management inclusions.
Account access, approvals and billing
Campaigns run in your business’s Google Ads account, with agency access granted through the platform’s management tools. Confirm access to relevant analytics, website, Merchant Center and payment accounts where the campaign requires them. Your team approves offer details, creative and budget changes.
Keep platform billing separate from the management fee. Record who owns sales follow-up and how useful enquiry feedback reaches the campaign team. Do not send account passwords through the public website form.
Google Ads Management Fees in Dubai
Starter: AED 2,500 per Month
Starter management costs AED 2,500 per month and covers accounts with ad spend up to AED 15,000 per month. The ad-spend band describes the separate advertising budget, not an amount included in the management fee. Agree the offer, geography and conversion action before choosing the campaign plan.
Growth: AED 4,500 per Month
Growth management costs AED 4,500 per month and covers ad spend up to AED 40,000 per month. The proposal records the campaign, reporting and production responsibilities. Additional landing pages or creative production are listed separately, rather than implied by a higher management fee.
Scale: Twelve Percent of Spend, Minimum AED 6,000
For ad spend above AED 40,000 per month, Scale management is 12% of the agreed ad spend, with a minimum management fee of AED 6,000 per month. Budget for that fee in addition to the advertising spend. The written scope confirms account work, reporting and creative responsibilities.
Tracking Setup and Costs Outside Management
Tracking and conversions setup costs AED 1,000 as a one-off fee and is waived on a six-month contract. Specialist CRM connections, new website functions, filming and other additional production need their own specification. All published prices exclude VAT. Platform charges and advertising spend are not included in the management prices.
Read the Pricing page to compare the published bands, then bring the existing account and website to the discussion. The best starting plan identifies what is ready to advertise, what needs fixing and which customer actions will be used to review the first campaign period. It also records who approves changes and how your sales team returns lead-quality feedback.
Keep platform billing under your business account and review the fee separately from the amount charged for clicks or other media delivery.
Compare all published packages. Prices exclude VAT.
Frequently Asked Questions
Further reading: Google Ads cost in the UAE explains what to compare before choosing your next step.
What does Google Ads management include?
The agreed scope covers campaign planning, Google campaign structure, targeting, ad tests, search-term review, conversion review and reporting. Creative production, new landing pages and specialist integrations are identified separately. Your proposal records the campaigns, approval responsibilities and costs outside management.
Which Google campaign type should I use?
Use Search for relevant active searches; retail campaigns need a suitable catalogue and product feed. Performance Max needs usable conversion information and assets, while Display and YouTube need placement-specific creative and an audience plan. The choice follows your offer, goal and available inputs rather than a requirement to run every format.
How much does Google Ads management cost?
Starter costs AED 2,500 per month for ad spend up to AED 15,000. Growth costs AED 4,500 for spend up to AED 40,000. Above that band, Scale is 12% of spend with a minimum fee of AED 6,000. Media spend and VAT are separate; see published pricing.
Is ad spend included, and what does setup cost?
No. Media spend is separate from the management fee and is billed to your business’s platform account. Tracking and conversion setup is AED 1,000 one-off, waived on a six-month contract. Additional production, website work and specialist integrations need their own scope.
Do I own the Google Ads account?
Yes. Your business keeps the Google Ads and analytics accounts, billing access and campaign history. Agency access is granted through the platforms’ management tools. Agree the access needed, change approvals and handover responsibilities before starting; third-party licences retain their own conditions.
How is lead quality measured?
Review the agreed conversion events with sales feedback on relevant, duplicate, spam and poor-fit enquiries. A form submission is not automatically a qualified lead, and a phone or WhatsApp click is not automatically a conversation. Later-stage reporting depends on the available systems and agreed tracking scope.
How long before optimisation data becomes useful?
An approved campaign can deliver traffic after launch, but useful decisions require working tracking and enough relevant customer responses. The review period depends on the budget, conversion volume and buying cycle. Agree test limits and review points; early clicks alone do not establish a reliable cost per qualified lead.
Related paid-media services
Paid-media measurement and budget optimisation connects channel decisions; lead qualification and sales handover connects enquiries to follow-up. For platform-specific paid social, explore social media advertising.
Review your Google Ads account
Share your website, the product or service, target locations and languages, and whether the goal is enquiries, purchases or another action. Tell us whether a Google Ads account exists and separate your intended ad spend from the management budget. We’ll discuss campaign scope, account access, tracking and the next step. Do not send passwords through this form.